Community Question Template
Asking a genuine question is one of the most underrated Reddit marketing strategies. Good questions drive discussion, surface potential customers, and give you market research — all without any promotion.
The Template
Title: [Specific question that your target audience genuinely debates or wonders about] --- [Brief context on why you're asking — 1-2 sentences] [The specific question, restated or expanded with context] [Optional: your current thinking or approach — makes people want to respond to agree/disagree] [If relevant: what you've tried or seen so far] Curious what others here have experienced.
When to Use This
Question posts work best when they're answerable from experience (not "what do you think?") and when the topic is actively debated in the community. Check that the question hasn't been asked in the past week before posting.
Best Subreddits
Tips for Success
- 1Make the question specific enough that it has a real answer. "What's your experience with Reddit marketing?" is too broad. "What's your click-through rate from Reddit vs. Twitter for B2B products?" is specific.
- 2Share your current view in the post — it invites disagreement, which drives comments.
- 3Questions about common disagreements or conflicting advice work especially well ("I keep hearing X but my experience is Y — what do others see?").
- 4Question posts build community goodwill before you post promotional content. Use them early and often.
Filled-In Example
Title: How do you handle the "this is spam" accusation in subreddits when your content is genuinely helpful? I run a small tool and post occasionally in relevant subreddits. Usually I post helpful content with no mention of my product. But I've gotten "this is spam / self-promotion" accusations even on posts where I don't mention it at all. My current approach: link my website in my profile bio but don't mention it in posts. Some people check profiles and report based on that. I'm curious whether others have found a way to be genuinely active in subreddits related to your product without getting flagged constantly. Do you just ignore the accusations? Talk to mods upfront? Use a separate personal account? Not looking for advice on how to spam better — genuinely trying to figure out how to be a useful community member without constantly being treated like a marketer.
