Reddit Engagement Benchmarks (2026)
How do your Reddit posts stack up? These benchmarks show average engagement metrics across different subreddit sizes and niches, so you can set realistic expectations and measure your performance.
By Subreddit Size
Larger subreddits get more total engagement but lower engagement rates per subscriber.
| Subscribers | Avg Upvotes | Avg Comments | Engagement Rate |
|---|---|---|---|
| < 10K | 12 | 4 | 3.2% |
| 10K-50K | 35 | 12 | 2.1% |
| 50K-200K | 85 | 28 | 1.4% |
| 200K-1M | 210 | 65 | 0.8% |
| 1M-5M | 580 | 145 | 0.4% |
| 5M+ | 1450 | 320 | 0.2% |
By Niche
Post survival rate = percentage of posts that aren't removed or buried within 24 hours.
| Niche | Avg Upvotes | Avg Comments | Post Survival |
|---|---|---|---|
| SaaS / Tech | 95 | 42 | 68% |
| Ecommerce | 72 | 28 | 55% |
| Crypto | 185 | 78 | 42% |
| Finance | 120 | 55 | 60% |
| Gaming | 340 | 120 | 72% |
| Education | 65 | 35 | 78% |
| Health | 88 | 45 | 65% |
| Marketing | 55 | 22 | 50% |
What These Numbers Mean for Your Strategy
If you're posting in a SaaS-related subreddit with 50K-200K subscribers, getting 80+ upvotes puts you in the top tier. Don't compare your performance in r/microsaas to posts in r/gaming — the audiences and engagement patterns are completely different.
Post survival rate is often more important than raw engagement. A post that stays visible for 24+ hours in a competitive subreddit is a win, even if it only gets 20 upvotes. That visibility translates to profile visits, DMs, and eventually customers.
More Data & Insights
Best Time to Post on Reddit
Data-driven analysis of optimal posting times
Top Subreddits for SaaS
Software as a Service companies
Top Subreddits for Ecommerce
Online stores and retail brands
Top Subreddits for Crypto
Cryptocurrency and blockchain projects
Top Subreddits for Fintech
Financial technology companies
